Advertisements are forcing their way into people’s lives. People refer to advertisements in their daily lives because they are consumers. The advertisers are usually manufacturers, retailers and salesmen. Their merchandise needs to be advertised to bring it to the attention to the customers. Thus nearly every product is advertised in some way. To a large extent, good advertising leads to success while bad advertising can mean failure.
There are many ways to advertise and ‘ads’ come in different forms. Newspapers carry advertisements. Some products are publicized on TV and radio which bring them into notice of a wide audience. Billboards also carry advertising. Advertising is a big industry now and many agencies have been set up to furnish a variety of forms.
However, advertising is not always truthful. A product is often misrepresented. The advertiser exaggerates the benefits of the merchandise he wants to sell. Thus, he misrepresents the truth. The consumer falls victim to such advertising. Millions of people have bought advertised products and have been dissatisfied with them
廣告正強行進入人們的生活。人們在日常生活中引用廣告是因為他們是消費者。廣告商通常是制造商、零售商和銷售人員。他們的商品需要做廣告以引起顧客的注意。因此,幾乎所有產(chǎn)品都以某種方式進行了廣告宣傳。在很大程度上,好的廣告會帶來成功,而壞的廣告則意味著失敗。
廣告有很多種方式,“廣告”以不同的形式出現(xiàn)。報紙上刊登廣告。有些產(chǎn)品在電視和廣播上宣傳,引起了廣大觀眾的注意。廣告牌上也有廣告。廣告業(yè)現(xiàn)在是一個大行業(yè),許多機構(gòu)已經(jīng)成立,以提供各種形式。
然而,廣告并不總是真實的。產(chǎn)品經(jīng)常被歪曲。廣告商夸大了他想出售的商品的好處。因此,他歪曲了事實。消費者成為此類廣告的受害者。數(shù)百萬人購買了廣告產(chǎn)品,并對其不滿
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